I noticed that the email subject line for my RSS feed was always “TechiePortal”. This does not give any info about what the email is about and the subscriber has to open the email before he can see the post title. Feedburner allows you to change the email subject line.

Feedburner is being used by most blogs to publish their RSS feeds, it also offers readers the option to subscribe to the RSS feed via email. Many users prefer to have emails sent to them because they are not familiar with feed readers. By having good, precise email subject lines, readers will know what to expect when checking their emails. They are more likely to open the email this way.

How to change FeedBurner Email Subject Line

1. Login to Feedburner
2. Click on the Publicize Tab
3. Choose Email Subscriptions from the right navigation menu
4. Click on Email Branding sub menu
5. Now you have the option to change the email title.
6. Change the feedburner email subject / title as required.
7. Adding ${latestItemTitle} in the title will replace it with your Posts title
8. Scroll down and click Save.

If your blog is updated more than once a day, check the “Change Subject when an email has 2 or more items” box. Now you have 2 new commands to use. ${n} shows the total number of items, and ${m} shows the number of items beyond the latest.
Examples
TechiePortal – ${latestItemTitle}
TechiePortal -“${latestItemTitle}” plus ${m} more
TechiePortal (in this message: ${n} new items)
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